Konzeption eines umfassenden Online-Auftritts unter betriebswirtschaftlichen Gesichtspunkten: Am Beispiel der Wirtschaftsförderung Müritz GmbH Röbel (
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Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: 1Einleitung 1.1Zielstellung der Diplomarbeit 1.2Vorstellung der Wirtschaftsförderung Müritz GmbH Röbel (Müritz) 1.2.1Die Gesellschaftsstruktur 1.2.2Aufgabenbereiche 2Neue Einsatzmöglichkeiten in der internen und externen Unternehmenskommunikation 2.1Von der Massen- zur Individualkommunikation - One to One Marketing 2.2Electronic Commerce 2.2.1Der gegenwärtige Stand des Electronic Commerce 2.2.2Consumer-to-Business 2.2.3Business-to-Business 2.3Das Intranet 3Planung des Internetauftritts 3.1Die Online-Zielgruppe 3.1.1Quantitative Betrachtung der Online-Nutzer 3.1.2Benutzerprofile 3.1.3Resümeé 3.2Unternehmensinterne Voraussetzungen 3.3Mögliche Inhalte und Strukturen von Online-Präsentationen 3.4Inhalts- und Strukturbestimmung für die wfm-Website 3.4.1Die Online-Zielgruppenbestimmung für die wfm 3.4.2Inhaltsbestimmung 3.4.3Wahl der Websitestruktur 4Realisierung eines Internetauftritts 4.1Wahl des Providers 4.1.1Arten von Providern 4.1.2Die wichtigsten Auswahlkriterien 4.2Vorstellung einzelner Realisierungsalternativen in Verbindung mit einer detaillierten Kostenaufstellung 4.2.1Implementierungskosten 4.2.1.1Externe Beratungs- und Produktionskosten 4.2.1.2Mitarbeiterschulung 4.2.2Virtuelle Webserver 4.2.2.1Einmalige Einrichtungskosten 4.2.2.2Laufende Betriebskosten 4.2.3Webserver im Unternehmen 4.2.3.1Einmalige Einrichtungskosten 4.2.3.2Laufende Betriebskosten 4.2.4Outsourcing 4.2.4.1Einmalige Einrichtungskosten 4.2.4.2Laufende Betriebskosten 4.3Realisierung und Refinanzierungsmöglichkeiten der wfm-Website 4.3.1Implementierungskosten 4.3.2Einrichtung und Betreibung des virtuellen Webservers 4.3.3Laufende jährliche Betriebskosten 4.3.4Gesamtkosten 4.3.5Refinanzierungsmöglichkeiten für die wfm 5Werbeerfolgskontrolle und Optimierung der Website 5.1Passive Me verfahren 5.1.1Logfiles und PageClicks 5.1.2Pageviews, Visits und ViewTimes 5.2Aktive Me verfahren 5.2.1Anwenderregistrierung 5.2.2Interaktive Feedback-Mechanismen
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