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Kundeneinbindung Im Innovationsprozess - Konzepte by Meike Knöchel, Klaus North

Kundeneinbindung Im Innovationsprozess - Konzepte

by Meike Knöchel , Klaus North
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Book cover type: Paperback
  • ISBN13: 9783658204266
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 46
  • Original Price: EUR 14.01
  • Language: German
  • Edition: 1. Aufl. 2018
  • Item Weight: 82 grams
  • BISAC Subject(s): Customer Relations

Der erste Band des zweiteiligen essentials stellt die wichtigsten theoretischen Konzepte zur Kundeneinbindung praxisnah dar und vermittelt konkrete Handlungsempfehlungen f�r Unternehmen. Hierbei liegt das Augenmerk vor allem auf der Risikobewertung sowie den kritischen Erfolgsfaktoren der Kundeneinbindung. Der Leser lernt das Sechs-Stufen-Modell der Kundeneinbindung kennen. Eine Vielzahl von Praxisbeispielen vervollst�ndigt die Ausf�hrungen und gibt Anregungen zur Implementierung erfolgversprechender Ma nahmen.

Meike Knöchel MA ist in der internationalen Luftfahrtbranche tätig und beschäftigt sich in Theorie und Praxis mit Kundeneinbindung in Innovationsprozessen.Prof. Dr. Klaus North lehrt internationale Unternehmensführung an der Wiesbaden Business School, Hochschule RheinMain.

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