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Kundenorientierung: Grundlagen, Modelle Und Best Practices Für Eine Erfolgreiche Transformation by Jörg Staudacher

Kundenorientierung: Grundlagen, Modelle Und Best Practices Für Eine Erfolgreiche Transformation

by Jörg Staudacher
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Book cover type: Paperback
  • ISBN13: 9783658201753
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 514
  • Original Price: EUR 37.37
  • Language: German
  • Edition: 1. Aufl. 2021
  • Item Weight: 844 grams
  • BISAC Subject(s): Customer Relations

Dieses Buch definiert verbindlich den Begriff Kundenorientierung, vermittelt die Grundlagen der kundenorientierten Unternehmensführung und beantwortet u.a. folgende Fragestellungen: Wie steigert eine stärkere Kundenorientierung die Profitabilität eines Unternehmens? Wie können Unternehmen ihre Kundenorientierung verbessern? Die neuesten Methoden und Ansätze der Kundenorientierung wie Customer Engagement Value, Customer Purchase Process, Customer-centric Transformation und Co-Creation werden erklärt. Die theoretischen Modelle werden durch Praxisbeispiele veranschaulicht. Darüber hinaus wird ein Transformationsprozess zur Verbesserung der Kundenorientierung für unterschiedliche Organisationtypen vorgestellt. Das Buch richtet sich an Verantwortliche, die vom Kunden aus denken und handeln und die Kundenorientierung ihres Unternehmens steigern wollen. Auch Studierende aus den Bereichen Strategie, Digitalisierung, Organisation, Datenmanagement, Marketing und Vertrieb lesen es mit Gewinn.

Dr. Jörg Staudacher leitet das Center for Sales & Retail an der Hochschule für Wirtschaft in Zürich (HWZ). Darüber hinaus ist er Partner von CustomersX und berät seit über 20 Jahren Unternehmen. Er forscht und hält Vorträge zu den Themen Kundenorientierung, Sales Excellence und Retail Excellence und doziert in zahlreichen Bachelor-, Master- und MBA-Klassen.

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