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Künstliche Intelligenz Im Marketing: Grundlagen Und Handlungsempfehlungen by Markus H. Dahm

Künstliche Intelligenz Im Marketing: Grundlagen Und Handlungsempfehlungen

by Markus H. Dahm , Meik Vogler
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Book cover type: Paperback
  • ISBN13: 9783658462543
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 44
  • Original Price: EUR 14.009
  • Language: German
  • Edition: 2024
  • Item Weight: 82 grams
  • BISAC Subject(s): Marketing / General

Das Buch zeigt, wie Marketing durch KI effizienter und erfolgreicher gestaltet werden kann. Die Autoren vermitteln nicht nur theoretisches Wissen, sondern geben auch praxisnahe Einblicke, Anwendungsbeispiele und konkrete Handlungsempfehlungen. Sie verdeutlichen die leise Disruption durch KI im Marketing und bieten Orientierung in Zeiten des Wandels. Mit einem klaren "act now" werden Sie dazu aufgerufen, die Chance im Marketing der Zukunft zu ergreifen und die eigene Position zu festigen.

Markus H. Dahm ist Marketingexperte und Berater für Strategie, Digital Change & Transformation. Ferner lehrt und forscht er an der FOM Hochschule für Oekonomie & Management in den Themenfeldern Künstliche Intelligenz, Marketing-Kommunikation und Digital Management.
Meik Vogler beschäftigt sich intensiv mit den Themen Kommunikation & Digitalisierung, u. a. bei Agenturen wie Ogilvy, Serviceplan und Jung von Matt. Heute ist er Vice President Business Development bei JAKALA, dem führenden Unternehmen für Data, AI und Experiences in Europa.

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