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La vente différenciée - Réussir sa transformation commerciale pour augmenter les profits: Réussir sa transformation commerciale pour augmenter les pro

by Frédéric Vendeuvre , Christopher Guerin
Save 17% Save 17%
Current price ₹4,338.00
Original price ₹5,206.00
Original price ₹5,206.00
Original price ₹5,206.00
(-17%)
₹4,338.00
Current price ₹4,338.00

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Book cover type: Paperback
  • ISBN13: 9782100758258
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Dunod
  • Publisher Imprint: Dunod
  • Publication Date:
  • Pages: 208
  • Original Price: USD 41.95
  • Language: French
  • Edition: N/A
  • Item Weight: 286 grams
  • BISAC Subject(s): Sales & Selling / General

Salespeople are confronted with a fierce competition, with a higher offer than demand. Today, it is the customers who have the power: the power of choice, prices, conditions, time... In this difficult context, it is imperative to differentiate oneself and to create a strong relationship with the more strategic clients.
The majority of sales techniques are no longer based on knowledge but on soft skills (listening, interpersonal skill, flexibility...). Relying on neuroscience, this book offers a new method, of differentiated sales, to understand the buyer and create a presentation in line with his personality. The relationship between the salesperson and the client will turn out even stronger!

Guerin, Christopher: - Diplome de l'INSEAD et de l'ESDE, apres avoir debute sa carriere comme commercial au sein du Groupe LINDE (Angleterre), puis chez Alcaltel ou il a egalement occupe diverses fonctions de direction, il rejoint en 2005 le groupe NEXANS, en tant que Directeur commercial Europe. Il est aujourd'hui Directeur general Europe du groupe, gerant 32 usines et 4 segments strategiques (batiment, energie, telecoms, industrie), et membre du Management Board.

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