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L'Achat Impulsif: Antécédents Et Conséquences by Aouinti-N

L'Achat Impulsif: Antécédents Et Conséquences

by Aouinti-N
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Book cover type: Paperback
  • ISBN13: 9783838188447
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 340
  • Original Price: GBP 77.0
  • Language: French
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Marketing / General

Ce travail porte un regard particulier aux facteurs sociaux, situationnels et personnels pouvant expliquer la réalisation d'un achat impulsif. Reconnaissant le coté expérientiel de ce genre d'achat, le livre présente une tentative de cerner les chemins cognitifs et affectifs empruntés par le consommateur dans sa prise de décision d'acheter impulsivement. Par ailleurs, la réalisation de la transaction ne marque pas la fin de l'expérience. En effet, le livre propose une étude de l'impact de l'achat impulsif en termes d'évaluation post magasinage. Une prise en considération de l'évaluation que fait l'acheteur de son expérience d'achat impulsif, exprimée essentiellement par les émotions post-achat ressenties, le niveau de satisfaction et les attitudes tant hédonique qu'utilitaire formées à l'égard du produit.

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