Launch: How to Quickly Propel Your Business Beyond the Competition

Name: Launch: How to Quickly Propel Your Business Beyond the Competition
Brand: Wiley
SKU: 9781118027233
Price: 1836.0 INR
Availability: InStock

by Michael A. Stelzner

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ISBN13: 9781118027233
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: June 21, 2011
Pages: 255
Original Price: USD 24.95
Language: English
Edition: N/A
Item Weight: 513 grams
BISAC Subject(s): Marketing / General

About The Book

From the Inside Flap

In order to rocket your business to stellar growth and far-reaching recognition, you're going to need plenty of fuel--nuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what's that fuel made out of? Content.

Launch provides a detailed recipe for the most combustible content--rich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of people--and to earn that trust, you'll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuel--content that has a big impact--leaves a lasting impression on people and rockets your industry recognition.

Launch delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocity--while gaining the support of top experts in your industry. You'll find step-by-step instruction, including how to:

Develop an outward-focused mindset that inspires the content creation process
Identify role models that could become tomorrow's strategic partners
Build relationships with outside experts who'll gladly help you grow your business
Employ social proof so visitors turn into faithful fans
Implement the ten most effective types of content--the fuel of your business
Discover new ways to market that don't repel people, but actually engage them

Every marketer throws around the word "content," but few have mastered the art and science of creating useful, thought-provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know-how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.

About The Author

MICHAEL A. STELZNER is the founder of SocialMediaExaminer.com-- a popular online magazine that helps businesses answer social media questions with useful how-to articles, in-depth case studies, expert interviews, and original research. He also authored the book Writing White Papers: How to Capture Readers and Keep Them Engaged, and is the man behind several large professional development conferences such as the Social Media Success Summit.

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