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Le crm comme outil d''optimisation commerciale by Osseni-C

Le crm comme outil d''optimisation commerciale

by Osseni-C
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Book cover type: Paperback
  • ISBN13: 9786131575952
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Univ Europeenne
  • Publisher Imprint: Univ Europeenne
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 34.0
  • Language: French
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Marketing / General

Alors que l''ann�e 2008 s''annon�ait plut�t bonne pour les marques, la crise �conomique, puis financi�re, a boulevers� les pr�visions de consommation. La crise �conomique qui a commenc� d�but 2008 a �t� fortement accentu�e par l''aggravation de la crise financi�re. Elle a eu pour cons�quence la d�gradation rapide des pr�visions �conomiques d''activit� pour 2009. D''o� l''organisation en Novembre 2008 � LONDRES du sommet du G20 o� les participants ont accentu� leurs discussions sur la r�gularisation des activit�s financi�res. L''automobile est l''industrie la plus touch�e par la crise �conomique: prix �lev� du carburant, difficult�s li�es � l''obtention d''un cr�dit, crise de confiance des consommateurs, flamb�e des prix des mati�res premi�res et nouvelles normes �cologiques entra�nant une hausse des co�ts de production. De part et d''autre, les ventes s''effondrent. De nombreuses entreprises, bien que prosp�res, se sont vus oblig�es de s''aligner sur la notion de la valeur client. De l''Am�rique � l''Asie, en passant par l''Europe, le march� des constructeurs automobiles s''effondre. Certains constructeurs vont dispara�tre et d''autres seront contraints de se regrouper.

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