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Le marketing à l'ère numérique by Rosslynne Ondondo

Le marketing à l'ère numérique

by Rosslynne Ondondo , Joanes Kyongo
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Book cover type: Paperback
  • ISBN13: 9786207671342
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 64
  • Original Price: GBP 37.0
  • Language: French
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): Marketing / General

Le paysage numérique s'est considérablement modifié au fil du temps. La discipline du marketing a été influencée par le scénario technologique actuel, obligeant les spécialistes du marketing à pivoter afin d'apporter une valeur significative à leurs entreprises. Ce livre détaille l'évolution de l'espace numérique en ce qui concerne le marketing et ce que les spécialistes du marketing peuvent faire pour prospérer dans leurs efforts pour continuer à atteindre les clients. Ce livre examine les théories spécifiques du marketing et les aligne sur l'espace numérique actuel, ce qui permet d'inclure un point de vue scientifique sur l'évolution du marketing à l'ère numérique. Ce livre détaillera davantage les thèmes émergents tout en permettant de comprendre comment les spécialistes du marketing peuvent naviguer dans les avancées technologiques actuelles pour continuer à fournir un retour sur investissement à leurs entreprises.

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