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Lean-Driven Innovation: Powering Product Development at the Goodyear Tire & Rubber Company by Norbert Majerus

Lean-Driven Innovation: Powering Product Development at the Goodyear Tire & Rubber Company

by Norbert Majerus
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Book cover type: Hardcover
  • ISBN13: 9781138438132
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Productivity Press
  • Publication Date:
  • Pages: 496
  • Original Price: GBP 200.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1080 grams
  • BISAC Subject(s): Marketing / Research, Quality Control, and Industries / Manufacturing

In 2005, Goodyear�s research and development (RandD) engine was not performing up to its full potential. The RandD organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product development principles. Within five years, Goodyear saw its product development cycle times slashed by 70 percent, on-time delivery performance rise close to 100 percent, and throughput improve three-fold � all achieved with no increase in the RandD budget.Lean-Driven Innovation: Powering Product Development at The Goodyear Tire and Rubber Company describes in great detail how the Goodyear team was able to achieve such significant improvements. Revealing the ups and downs of this successful transformation, the book shares experiences of how this seismic change was managed, how people were engaged, and how Goodyear dramatically reinvigorated its product development and innovation processes�and, in the process, delivered substantial more value to customers and to the company.The book also explains how lean product development helped Goodyear dramatically improve revenue by having every new product available when the market needed it. Presenting wide-ranging perspectives from all levels of leadership, this book is ideal for anyone in RandD daring to take on a lean initiative in RandD or who is struggling with a lean transformation that is not delivering to its full potential. Since the book focuses on universal lean principles, it is as insightful to other manufacturing and nonmanufacturing disciplines in any industry as well.The book presents invaluable insights gained by the author during his 36 years within Goodyear, of which 10 have been directly involved in trying to develop, implement, and sustain lean to achieve the company�s business objectives. It distills ideas, prac

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