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Les Principes Du Marketing by Fathima, H. Anis

Les Principes Du Marketing

by H. Anis Fathima
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Book cover type: Paperback
  • ISBN13: 9786209046049
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 38.19
  • Language: French
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Marketing / General

Ce livre, Principles of Marketing, offre une compr�hension simple et claire des concepts fondamentaux du marketing. Il explique comment les entreprises identifient les besoins des clients, cr�ent des produits de valeur et les distribuent efficacement. Le livre couvre des sujets cl�s tels que la segmentation du march�, le comportement des consommateurs, le marketing mix, le cycle de vie des produits, la tarification, la promotion, la distribution, le marketing num�rique et l'�thique du marketing. Con�u sp�cialement pour les �tudiants de BCom et de premier cycle, le contenu est pr�sent� dans un langage facile � comprendre avec des exemples pratiques. Il inclut �galement les tendances modernes du marketing, aidant les �tudiants � faire le lien entre la th�orie et les applications du monde r�el. Ce livre est un guide utile pour tous ceux qui cherchent � apprendre les bases du marketing dans l'environnement commercial dynamique d'aujourd'hui. Outre les concepts th�oriques, l'ouvrage met l'accent sur le r�le du marketing dans les d�cisions commerciales de la vie r�elle. Une attention particuli�re est accord�e aux pratiques �mergentes telles que le marketing vert, le marketing des m�dias sociaux et la gestion de la relation client (CRM). Chaque chapitre pr�sente les concepts �tape par �tape et se termine par de courts r�sum�s et des questions de r�flexion pour renforcer l'apprentissage.

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