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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

by Rajeev Batra
Save 35% Save 35%
Current price ₹3,901.00
Original price ₹6,001.00
Original price ₹6,001.00
Original price ₹6,001.00
(-35%)
₹3,901.00
Current price ₹3,901.00

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Book cover type: Paperback
  • ISBN13: 9780765627186
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 406
  • Original Price: GBP 46.99
  • Language: English
  • Edition: N/A
  • Item Weight: 681 grams
  • BISAC Subject(s): Consumer Behavior, Marketing / General, and Public Policy / Environmental Policy

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

Rajeev Batra (University of Michigan, USA) (Author), Victor J. Strecher (Author), Punam Anand Keller (Author)

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