Luksusowe sklepy internetowe

Name: Luksusowe sklepy internetowe
Brand: Wydawnictwo Nasza Wiedza
SKU: 9786209628108
Price: 5119.0 INR
Availability: InStock

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ISBN13: 9786209628108
Binding: Paperback
Subject: N/A
Publisher: Wydawnictwo Nasza Wiedza
Publisher Imprint: Wydawnictwo Nasza Wiedza
Publication Date: March 22, 2026
Pages: 68
Original Price: USD 57.0
Language: Polish
Edition: N/A
Item Weight: 105 grams
BISAC Subject(s): Marketing / General

About The Book

Pomimo imponującego wzrostu zar�wno w calym sektorze d�br luksusowych, jak i w szczeg�lności w sprzedaży luksusowych produkt�w online, wiele marek luksusowych nadal waha się przed prowadzeniem wlasnych sklep�w internetowych. Og�lnie rzecz biorąc, wielu marketer�w z branży luksusowej wątpi w zgodnośc luksusu z siecią WWW ze względu na tak zwany "dylemat internetowy" marek luksusowych: Internet charakteryzuje się wszechobecnością oferty i maksymalną przejrzystością cen. Status marek luksusowych opiera się natomiast na ich ekskluzywności i wysokich cenach. Niemniej jednak badania mające na celu rozwiązanie dylematu internetowego są nieliczne. W związku z tym menedżerowie marek luksusowych nie mają wskaz�wek dotyczących tworzenia atrakcyjnych doświadczeń zakupowych dla rosnącej grupy klient�w internetowych. Niniejsza praca stanowi krok w kierunku wypelnienia tej luki. Wnosi ona wklad do istniejącej literatury poprzez identyfikację cech stron internetowych charakterystycznych dla sektora luksusowego. Projektowanie luksusowych sklep�w internetowych zgodnych z tymi cechami umożliwia markom luksusowym stymulowanie wzrostu sprzedaży bez ryzyka oslabienia ich ekskluzywnego statusu.

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