Name: Macromarketing
Brand: Sage Publications
SKU: 9781848607040
Price: 24878.0 INR
Availability: InStock

Macromarketing

by Stanley J. Shapiro , Mark Tadajewski , Clifford J Shultz II

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ISBN13: 9781848607040
Binding: Hardcover
Subject: Business Management
Publisher: Sage Publications
Publisher Imprint: Sage Publications
Publication Date: January 1, 2009
Pages: 1712
Original Price: GBP 675.0
Language: English
Edition: N/A
Item Weight: 3221 grams
BISAC Subject(s): Marketing / General

About The Book

This four-volume set is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics.

About The Author

Stanley J. Shapiro is Professor Emeritus of Marketing at Simon Fraser University, Canada. He has taught at the Wharton School of the University of Pennsylvania, and served as dean of management at McGill. He was also one of the first Distinguished Fellows of the Academy of Marketing Science.

Mark Tadajewski is Lecturer in Critical Marketing at the School of Management, University of Leicester. He is the editor of the SAGE collections The History of Marketing Thought (with D.G. Brian Jones), Marketing Theory (with P. Maclaran and Mike Saren), Nonprofit Marketing (with E. Parsons, P. Maclaran) and Critical Marketing: Contemporary Perspectives in Marketing (with D. Brownlie).

Clifford J. Shultz II is Professor and Marley Foundation Chair at the Morrison School of Management and Agribusiness, and the School of Global Studies, at Arizona State University. He currently serves as Editor of the Journal of Macromarketing, as President of the International Society of Markets and Development, and serves on several editorial and policy boards.

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