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Make or Buy - Outsourcing in Der Veranstaltungsbranche: Ansätze Zur Ableitung Von Kriterien Zur Fundierung Von Outsourcingentscheidungen by Valerie I. Grimm

Make or Buy - Outsourcing in Der Veranstaltungsbranche: Ansätze Zur Ableitung Von Kriterien Zur Fundierung Von Outsourcingentscheidungen

by Valerie I. Grimm , Patrick Haag
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Book cover type: Paperback
  • ISBN13: 9783658403317
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 54
  • Original Price: EUR 14.01
  • Language: German
  • Edition: 1. Aufl. 2023
  • Item Weight: 91 grams
  • BISAC Subject(s): Marketing / General

In einer agilen und sich stetig weiterentwickelnden Umgebung sind Unternehmen gefordert, ihre Geschäftsprozesse und -modelle ständig zu hinterfragen, anzupassen und weiterzuentwickeln. Eine zentrale Überlegung in diesem Kontext stellt auch in der Veranstaltungsbranche die Frage nach der Fertigungstiefe dar: Werden Teile, Komponenten und Leistungen selbst gefertigt oder am Markt bezogen - make or buy?Dieses essential bietet einen Einstieg in zentrale Ansätze und relevante Überlegungen zu ebendieser Fragestellung. Umfangreiche Literaturhinweise und zusammenfassende Übersichtsgrafiken runden die Auseinandersetzung ab.

Valerie I. Grimm studierte Messe-, Kongress- und Eventmanagement an der Dualen Hochschule Baden-Württemberg (DHBW) und ist seit 2019 bei der Messe Frankfurt beschäftigt. Dort befasst sie sich unter anderem mit der Kollaboration mit verschiedenen Servicepartnern der Unternehmensgruppe.Patrick Haag ist Dozent im Veranstaltungs- und Messebereich, unter anderem an der Dualen Hochschule Baden-Württemberg (DHBW) und der IST Hochschule für Management, und entwickelt seit 2006 Veranstaltungs- und Managementkonzepte für Veranstalter, Aussteller und Unternehmen.

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