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Making Ads Pay: Timeless Tips for Successful Copywriting

by John Caples
Save 26% Save 26%
Current price ₹1,879.00
Original price ₹2,529.00
Original price ₹2,529.00
Original price ₹2,529.00
(-26%)
₹1,879.00
Current price ₹1,879.00

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Book cover type: Hardcover
  • ISBN13: 9781638231288
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: www.bnpublishing.com
  • Publisher Imprint: www.bnpublishing.com
  • Publication Date:
  • Pages: 258
  • Original Price: GBP 19.99
  • Language: English
  • Edition: N/A
  • Item Weight: 513 grams
  • BISAC Subject(s): Advertising & Promotion, International / Marketing, and E-Commerce / Digital Marketing

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

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