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Management of Retail Buying by R. Patrick Cash

Management of Retail Buying

by R. Patrick Cash
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Book cover type: Paperback
  • ISBN13: 9780471723257
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 276
  • Original Price: USD 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 513 grams
  • BISAC Subject(s): Industries / Retailing, Marketing / General, and Management

The global economy has opened up huge new opportunities for growth and product availability. That's where the retail buyer comes in. In Management of Retail Buying, Cash, Thomas, Wingate and Friedlander discuss what buyers go through to make their decisions, from thousands of possibilities, about what to put on store racks and shelves.

This text is appropriate for students in Retail Management or Fashion Merchandising programs, for courses in Retail Buying.

R. Patrick Cash and Chris Thomas are the authors of Management of Retail Buying, published by Wiley.

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