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Markendising: Today's Must-Know Information for Getting Ahead of the Shopper Curve by Eric Howerton

Markendising: Today's Must-Know Information for Getting Ahead of the Shopper Curve

by Eric Howerton
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Book cover type: Paperback
  • ISBN13: 9780997197617
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Whytespyder
  • Publisher Imprint: Whytespyder
  • Publication Date:
  • Pages: 94
  • Original Price: USD 14.99
  • Language: English
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Marketing / General and E-Commerce / Digital Marketing

Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.

They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.

The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.

By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today's omni-channel shopper and drive sales online and in-store.

Ahmad, Alex: - Alex Ahmad is the chief operations offi cer of WhyteSpyder, Inc. He received his master's degree in computer science from the University of Arkansas and has been instrumental in developing numerous profi table eCommerce websites. His ability to migrate and manage large databases and his in-depth experience in all facets of digital marketing provide a unique advantage to those who implement his information and strategies.

Howerton, Eric: - "Eric Howerton is the chief executive offi cer of WhyteSpyder, Inc. He has more than 15 years of experience in marketing, advertising, and publishing - the three essential components necessary to comprehend, strategize, execute, and deliver eff ective content marketing. He has received two international integrated campaign awards and has successfully helped hundreds of B2B and B2C companies with overall and campaign-specific marketing objectives."

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