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Market and User Research Operations: Operationalize Customer Research for Scale and Impact

by Stephanie Marsh
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Current price ₹3,267.00
Original price ₹3,415.00
Original price ₹3,415.00
Original price ₹3,415.00
(-4%)
₹3,267.00
Current price ₹3,267.00

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Book cover type: Paperback
  • ISBN13: 9781398620506
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 312
  • Original Price: GBP 26.99
  • Language: English
  • Edition: N/A
  • Item Weight: 595 grams
  • BISAC Subject(s): Marketing / Research

Looking to boost your research team's impact while cutting down on administrative overload?

Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.

You'll learn how to:
- Develop repeatable, reusable insights using proven operational principles
- Implement governance and planning models for on-time, on-budget delivery
- Select and optimize tools and platforms tailored to your team's needs
- Manage participant recruitment ethically and efficiently
- Apply AI and democratize research to meet evolving business demands

Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.

Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value

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