Marketing 3.0: From Products to Customers to the Human Spirit

Name: Marketing 3.0: From Products to Customers to the Human Spirit
Brand: Wiley
SKU: 9780470598825
Price: 1712.0 INR
Availability: OutOfStock

by Philip Kotler

Sold out

₹1,712.00

₹2,633.00

(-35%)

₹1,712.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote

Name

Quantity

+91

Company Name

Message

Quantity

More Information

ISBN13: 9780470598825
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: May 3, 2010
Pages: 188
Original Price: USD 27.95
Language: English
Edition: N/A
Item Weight: 386 grams
BISAC Subject(s): Marketing / General

About The Book

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

About The Author

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past forty years. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an MA from the University of Chicago and a PhD from MIT, both in economics. Kotler has an incredible international presence--his books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit.

HERMAWAN KARTAJAYA is the founder and CEO of MarkPlus, Inc. and is one of the "50 Gurus Who Have Shaped the Future of Marketing" according to the Chartered Institute of Marketing, United Kingdom.

IWAN SETIAWAN is a senior consultant at MarkPlus, Inc. where he consults for clients on marketing strategies.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us

Related Category

business & economics > marketing / general

Bestselling

View All

Atomic Habits (Lead Title)

Clear, James

₹585

₹899

(-35%)

₹585

• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books

Diary of a Wimpy Kid: Partypooper (Book 20)

Jeff Kinney

₹455

₹699

(-35%)

₹455

• Author(s): Jeff Kinney • Publisher: Penguin Random House Children's UK • Publisher Imprint: Penguin Random House Children's UK • BISAC: Comics & Graphic Novels - Humorous

Ikigai

Hector Garcia

₹390

₹599

(-35%)

₹390

• Author(s): Hector Garcia • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books

The Courage To Be Disliked How To Free Yourself Change Your Life And Achieve Real Happiness Courage To Series

Ichiro Kishimi

₹358

₹550

(-35%)

₹358

• Author(s): Ichiro Kishimi • Publisher: GROVE ATLANTIC • Publisher Imprint: Allen & Unwin • BISAC: Personal Growth - SuccessIchiro Kishimi lives in Kyoto. He writes, lectures and teaches in psychiatric clinics as a certified counsellor and c...

View full details

12 Years: My Messed-up Love Story

Chetan Bhagat

₹260

₹399

(-35%)

₹260

• Author(s): Chetan Bhagat • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralFrom India's top-selling writer Chetan Bhagat comes a powerful new love story that will make you laugh, cry...

View full details

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery

Brianna Wiest

₹260

₹399

(-35%)

₹260

• Author(s): Brianna Wiest • Publisher: Manjul Publishing • Publisher Imprint: Amaryllis • BISAC: Body Mind And SpiritThis is a book about self-sabotage. Why we do it, when we do it, and how to stop doing it—for good. Coexisting but conflicting n...

View full details

The Art of Spending Money: Simple Choices for a Richer Life

Morgan Housel

₹290

₹499

(-42%)

₹290

• Author(s): Morgan Housel • Publisher: Pan Macmillan • Publisher Imprint: Pan Macmillan • BISAC: Finance - Wealth ManagementA third book from the International bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing...

View full details

Mother Mary Comes To Me

Arundhati Roy

₹585

₹899

(-35%)

₹585

• Author(s): Arundhati Roy• Publisher: PRH INDIA LOCAL PRINT• Publisher Imprint: Penguin Hamish Hamilton• BISAC: Literary FiguresArundhati Roy’s first work of memoir, this is a soaring account, both intimate and inspiring, of how the author became...

View full details

Truth without Apology: A Guide for Those Who Can Stand It

Acharya Prashant

₹260

₹399

(-35%)

₹260

• Author(s): Acharya Prashant • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralIn a world where vagueness is mistaken for depth and obscurity passes for wisdom, Truth without Apology ...

View full details

Grandma's Bag of Stories

Sudha Murthy

₹179

₹275

(-35%)

₹179

• Author(s): Sudha Murthy • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Short StoriesWho can resist a good story, especially when it's being told by Grandma? From her bag emerges tales of kings and cheats, monkeys and mic...

View full details

Days at the Morisaki Bookshop

Satoshi Yagisawa

₹260

₹399

(-35%)

₹260

• Author(s): Satoshi Yagisawa • Publisher: Bonnier Books Ltd • Publisher Imprint: Bonnier Books Ltd

Deep Work: Rules For Focused Success In A Distracted World

Newport, Cal

₹260

₹399

(-35%)

₹260

• Author(s): Newport, Cal • Publisher: Little, Brown Book Group • Publisher Imprint: Piatkus

Can We Be Strangers Again?: A National Bestseller

Shrijeet Shandilya

₹195

₹299

(-35%)

₹195

• Author(s): Shrijeet Shandilya • Publisher: Ebury Press • Publisher Imprint: Ebury Press • BISAC: Romance - GeneralIn the electric haze of college life, three friends are bound by laughter, late-night talks and unspoken promises. But when two of...

View full details

The Secret of Secrets: (Robert Langdon Book 6)

Dan Brown

₹975

₹1,499

(-35%)

₹975

• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...

View full details

Magic of the Lost Temple

Sudha Murty

₹179

₹275

(-35%)

₹179

• Author(s): Sudha Murty • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Action & Adventure - General

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

₹390

₹599

(-35%)

₹390

• Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books • BISAC: Personal Finance - GeneralApril of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Pers...

View full details

World’S Greatest Books For Personal Growth & Wealth (Set Of 4 Books) : Perfect Motivational

Dale Carnegie, Napoleon Hill

₹455

₹699

(-35%)

₹455

• Author(s): Dale Carnegie | Napoleon Hill • Publisher: Fingerprint • Publisher Imprint: Fingerprint • Subject: General Books

The Housemaid: An Addictive Psychological Thriller With Mind-Bending Twists

Freida Mcfadden

₹358

₹550

(-35%)

₹358

• Author(s): Freida Mcfadden • Publisher: Penguin Select Print • Publisher Imprint: Penguin Select Publishing"Multi-Million Copy Bestselling Series •Now Being Made Into a Major Motion Picture Starring Sydney Sweeney and Amanda Seyfried #1 New Yor...

View full details

101 Tales: The Great Panchatantra Collection

Wonder House Books

₹390

₹599

(-35%)

₹390

• Author(s): Wonder House Books • Publisher: Wonder House Books • Publisher Imprint: Wonder House Books • BISAC: Comics & Graphic Novels - Fairy Tales, Folklore, Legends & MTimeless Wisdom, Talking Animals & Life Lessons for Young Min...

View full details

Man's Search For Meaning

Viktor E. Frankl

₹260

₹399

(-35%)

₹260

• Author(s): Viktor E. Frankl • Publisher: Random House • Publisher Imprint: Random Hou • Subject: Medical, Nursing and Health Sciences

Bacchon KI Doctor's Desi Parenting Book: A Doctor-Mom's Guide to Milk, Myths, Motherhood and More

Madhavi Bharadwaj

₹260

₹399

(-35%)

₹260

• Author(s): Madhavi Bharadwaj • Publisher: PRH India • Publisher Imprint: Penguin Ebury Press • BISAC: Parenting - MotherhoodWelcome to the wild, messy, wonderful world of parenting--where the nights are long, the diapers are explosive, and unso...

View full details

The Outsider

Vir Das

₹455

₹699

(-35%)

₹455

• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...

View full details

The Very Hungry Caterpillar

Eric Carle

₹293

₹450

(-35%)

₹293

• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...

View full details

Too Good to Be True : A smart, funny will-they-won’t-they romance by mostlysane

Prajakta Koli

₹260

₹399

(-35%)

₹260

• Author(s): Prajakta Koli • Publisher: Harper Fiction India • Publisher Imprint: Harper Fiction India • BISAC: Romance - ContemporaryWinner of the Amazon India Popular Choice Debut Book 2025 Award. From one of India's most-loved creators comes s...

View full details

Marketing 3.0: From Products to Customers to the Human Spirit

Related Category

Bestselling

Atomic Habits (Lead Title)

Diary of a Wimpy Kid: Partypooper (Book 20)

Ikigai

The Courage To Be Disliked How To Free Yourself Change Your Life And Achieve Real Happiness Courage To Series

12 Years: My Messed-up Love Story

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery

The Art of Spending Money: Simple Choices for a Richer Life

Mother Mary Comes To Me

Truth without Apology: A Guide for Those Who Can Stand It

Grandma's Bag of Stories

Days at the Morisaki Bookshop

Deep Work: Rules For Focused Success In A Distracted World

Can We Be Strangers Again?: A National Bestseller

The Secret of Secrets: (Robert Langdon Book 6)

Magic of the Lost Temple

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

World’S Greatest Books For Personal Growth & Wealth (Set Of 4 Books) : Perfect Motivational

The Housemaid: An Addictive Psychological Thriller With Mind-Bending Twists

101 Tales: The Great Panchatantra Collection

Man's Search For Meaning

Bacchon KI Doctor's Desi Parenting Book: A Doctor-Mom's Guide to Milk, Myths, Motherhood and More

The Outsider

The Very Hungry Caterpillar

Too Good to Be True : A smart, funny will-they-won’t-they romance by mostlysane

Customer Reviews

Added to your cart:

Marketing 3.0: From Products to Customers to the Human Spirit

Related Category

Bestselling

Customer Reviews

Country

Country