Marketing and Customer Loyalty: The Extra Step Approach

Name: Marketing and Customer Loyalty: The Extra Step Approach
Brand: Springer
SKU: 9783319519906
Price: 8814.0 INR
Availability: InStock

by Mauro Cavallone

Save 35%

₹8,814.00

₹13,559.00

(-35%)

₹8,814.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote

Name

Quantity

+91

Company Name

Message

Quantity

More Information

ISBN13: 9783319519906
Binding: Hardcover
Subject: N/A
Publisher: Springer
Publisher Imprint: Springer
Publication Date: May 18, 2017
Pages: 126
Original Price: EUR 119.99
Language: English
Edition: 2017
Item Weight: 377 grams
BISAC Subject(s): Customer Relations and Consumer Behavior

About The Book

From the Back Cover
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.

About The Author

Mauro Cavallone began working at the University of Bergamo as an Assistant Professor after obtaining his first degree in Business Economics in 1980. Gradually, he went on to become Lecturer, Researcher, Associate Professor, and Director of the School of Management, a position in which he was in charge of coordinating postgraduate program activities. He is currently responsible for the "image and branding" of the university. His main research interests have always been customer relationship management, customer retention and satisfaction, and consumer behavior; this last aspect became a central theme of his work following his second degree in Sociology (1993). His professional experience has combined the academic and the business world. He worked for several companies over a period of nine years in Italy and also abroad, as a bank teller, in the foreign office, in the marketing department of First Pennsylvania Bank (Philadelphia), and as a sales and marketing manager in different sectors (mail order sales, electrical appliances, fashion). In 1990, he approached the consulting world and founded a company that is still active in the continuing education and training sector.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us

Related Category

business & economics > customer relations

business & economics > consumer behavior

Bestselling

View All

Atomic Habits (Lead Title)

Clear, James

₹585

₹899

(-35%)

₹585

• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books

Diary of a Wimpy Kid: Partypooper (Book 20)

Jeff Kinney

₹455

₹699

(-35%)

₹455

• Author(s): Jeff Kinney • Publisher: Penguin Random House Children's UK • Publisher Imprint: Penguin Random House Children's UK • BISAC: Comics & Graphic Novels - Humorous

Ikigai

Hector Garcia

₹390

₹599

(-35%)

₹390

• Author(s): Hector Garcia • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books

The Courage To Be Disliked How To Free Yourself Change Your Life And Achieve Real Happiness Courage To Series

Ichiro Kishimi

₹358

₹550

(-35%)

₹358

• Author(s): Ichiro Kishimi • Publisher: GROVE ATLANTIC • Publisher Imprint: Allen & Unwin • BISAC: Personal Growth - SuccessIchiro Kishimi lives in Kyoto. He writes, lectures and teaches in psychiatric clinics as a certified counsellor and c...

View full details

12 Years: My Messed-up Love Story

Chetan Bhagat

₹260

₹399

(-35%)

₹260

• Author(s): Chetan Bhagat • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralFrom India's top-selling writer Chetan Bhagat comes a powerful new love story that will make you laugh, cry...

View full details

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery

Brianna Wiest

₹260

₹399

(-35%)

₹260

• Author(s): Brianna Wiest • Publisher: Manjul Publishing • Publisher Imprint: Amaryllis • BISAC: Body Mind And SpiritThis is a book about self-sabotage. Why we do it, when we do it, and how to stop doing it—for good. Coexisting but conflicting n...

View full details

The Art of Spending Money: Simple Choices for a Richer Life

Morgan Housel

₹290

₹499

(-42%)

₹290

• Author(s): Morgan Housel • Publisher: Pan Macmillan • Publisher Imprint: Pan Macmillan • BISAC: Finance - Wealth ManagementA third book from the International bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing...

View full details

Mother Mary Comes To Me

Arundhati Roy

₹585

₹899

(-35%)

₹585

• Author(s): Arundhati Roy• Publisher: PRH INDIA LOCAL PRINT• Publisher Imprint: Penguin Hamish Hamilton• BISAC: Literary FiguresArundhati Roy’s first work of memoir, this is a soaring account, both intimate and inspiring, of how the author became...

View full details

Truth without Apology: A Guide for Those Who Can Stand It

Acharya Prashant

₹260

₹399

(-35%)

₹260

• Author(s): Acharya Prashant • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralIn a world where vagueness is mistaken for depth and obscurity passes for wisdom, Truth without Apology ...

View full details

Grandma's Bag of Stories

Sudha Murthy

₹179

₹275

(-35%)

₹179

• Author(s): Sudha Murthy • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Short StoriesWho can resist a good story, especially when it's being told by Grandma? From her bag emerges tales of kings and cheats, monkeys and mic...

View full details

Days at the Morisaki Bookshop

Satoshi Yagisawa

₹260

₹399

(-35%)

₹260

• Author(s): Satoshi Yagisawa • Publisher: Bonnier Books Ltd • Publisher Imprint: Bonnier Books Ltd

Deep Work: Rules For Focused Success In A Distracted World

Newport, Cal

₹260

₹399

(-35%)

₹260

• Author(s): Newport, Cal • Publisher: Little, Brown Book Group • Publisher Imprint: Piatkus

Can We Be Strangers Again?: A National Bestseller

Shrijeet Shandilya

₹195

₹299

(-35%)

₹195

• Author(s): Shrijeet Shandilya • Publisher: Ebury Press • Publisher Imprint: Ebury Press • BISAC: Romance - GeneralIn the electric haze of college life, three friends are bound by laughter, late-night talks and unspoken promises. But when two of...

View full details

The Secret of Secrets: (Robert Langdon Book 6)

Dan Brown

₹975

₹1,499

(-35%)

₹975

• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...

View full details

Magic of the Lost Temple

Sudha Murty

₹179

₹275

(-35%)

₹179

• Author(s): Sudha Murty • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Action & Adventure - General

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

₹390

₹599

(-35%)

₹390

• Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books • BISAC: Personal Finance - GeneralApril of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Pers...

View full details

World’S Greatest Books For Personal Growth & Wealth (Set Of 4 Books) : Perfect Motivational

Dale Carnegie, Napoleon Hill

₹390

₹599

(-35%)

₹390

• Author(s): Dale Carnegie | Napoleon Hill • Publisher: Fingerprint • Publisher Imprint: Fingerprint • Subject: General Books

The Housemaid: An Addictive Psychological Thriller With Mind-Bending Twists

Freida Mcfadden

₹358

₹550

(-35%)

₹358

• Author(s): Freida Mcfadden • Publisher: Penguin Select Print • Publisher Imprint: Penguin Select Publishing"Multi-Million Copy Bestselling Series •Now Being Made Into a Major Motion Picture Starring Sydney Sweeney and Amanda Seyfried #1 New Yor...

View full details

101 Tales: The Great Panchatantra Collection

Wonder House Books

₹390

₹599

(-35%)

₹390

• Author(s): Wonder House Books • Publisher: Wonder House Books • Publisher Imprint: Wonder House Books • BISAC: Comics & Graphic Novels - Fairy Tales, Folklore, Legends & MTimeless Wisdom, Talking Animals & Life Lessons for Young Min...

View full details

Man's Search For Meaning

Viktor E. Frankl

₹260

₹399

(-35%)

₹260

• Author(s): Viktor E. Frankl • Publisher: Random House • Publisher Imprint: Random Hou • Subject: Medical, Nursing and Health Sciences

Bacchon KI Doctor's Desi Parenting Book: A Doctor-Mom's Guide to Milk, Myths, Motherhood and More

Madhavi Bharadwaj

₹260

₹399

(-35%)

₹260

• Author(s): Madhavi Bharadwaj • Publisher: PRH India • Publisher Imprint: Penguin Ebury Press • BISAC: Parenting - MotherhoodWelcome to the wild, messy, wonderful world of parenting--where the nights are long, the diapers are explosive, and unso...

View full details

The Outsider

Vir Das

₹455

₹699

(-35%)

₹455

• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...

View full details

The Very Hungry Caterpillar

Eric Carle

₹293

₹450

(-35%)

₹293

• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...

View full details

Too Good to Be True : A smart, funny will-they-won’t-they romance by mostlysane

Prajakta Koli

₹260

₹399

(-35%)

₹260

• Author(s): Prajakta Koli • Publisher: Harper Fiction India • Publisher Imprint: Harper Fiction India • BISAC: Romance - ContemporaryWinner of the Amazon India Popular Choice Debut Book 2025 Award. From one of India's most-loved creators comes s...

View full details

Marketing and Customer Loyalty: The Extra Step Approach

Related Category

Bestselling

Atomic Habits (Lead Title)

Diary of a Wimpy Kid: Partypooper (Book 20)

Ikigai

The Courage To Be Disliked How To Free Yourself Change Your Life And Achieve Real Happiness Courage To Series

12 Years: My Messed-up Love Story

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery

The Art of Spending Money: Simple Choices for a Richer Life

Mother Mary Comes To Me

Truth without Apology: A Guide for Those Who Can Stand It

Grandma's Bag of Stories

Days at the Morisaki Bookshop

Deep Work: Rules For Focused Success In A Distracted World

Can We Be Strangers Again?: A National Bestseller

The Secret of Secrets: (Robert Langdon Book 6)

Magic of the Lost Temple

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

World’S Greatest Books For Personal Growth & Wealth (Set Of 4 Books) : Perfect Motivational

The Housemaid: An Addictive Psychological Thriller With Mind-Bending Twists

101 Tales: The Great Panchatantra Collection

Man's Search For Meaning

Bacchon KI Doctor's Desi Parenting Book: A Doctor-Mom's Guide to Milk, Myths, Motherhood and More

The Outsider

The Very Hungry Caterpillar

Too Good to Be True : A smart, funny will-they-won’t-they romance by mostlysane

Customer Reviews

Added to your cart:

Marketing and Customer Loyalty: The Extra Step Approach

Related Category

Bestselling

Customer Reviews

Country

Country