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Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns

by Gioele Zamparo
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Current price ₹6,610.00
Original price ₹10,169.00
Original price ₹10,169.00
Original price ₹10,169.00
(-35%)
₹6,610.00
Current price ₹6,610.00

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Book cover type: Hardcover
  • ISBN13: 9783031891618
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 132
  • Original Price: EUR 89.99
  • Language: English
  • Edition: N/A
  • Item Weight: 391 grams
  • BISAC Subject(s): Marketing / General

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.

Gioele Zamparo is a research fellow at the University of Udine in Italy, holding a PhD in managerial and actuarial sciences. His research primarily focuses on consumer behaviors and has been published in various international, peer-reviewed journals. He actively contributes to the academic community as a member of the Italian Society of Marketing (SIM) and the Italian Society of Management (SIMA). Additionally, he has served as a reviewer for numerous publications.

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