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Marketing Communications: An advertising, promotion and branding perspective

by Jan van Schaik
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Current price ₹4,989.00
Original price ₹5,069.00
Original price ₹5,069.00
Original price ₹5,069.00
(-2%)
₹4,989.00
Current price ₹4,989.00

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Book cover type: Paperback
  • ISBN13: 9781915097781
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 262
  • Original Price: GBP 38.99
  • Language: English
  • Edition: 2 ed
  • Item Weight: 470 grams
  • BISAC Subject(s): Marketing / General

Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business obj

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