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Marketing Communications. Ways and Possibilities of Integrated Marketing

by Derek McCloskey
Save 14% Save 14%
Current price ₹2,256.00
Original price ₹2,637.00
Original price ₹2,637.00
Original price ₹2,637.00
(-14%)
₹2,256.00
Current price ₹2,256.00

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Book cover type: Paperback
  • ISBN13: 9783668746343
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 30
  • Original Price: USD 26.9
  • Language: English
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Marketing / General and E-Commerce / Digital Marketing

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.2, Dublin Institute of Technology, language: English, abstract: Integrated approach to marketing has been around since the 1980's, but as markets have developed and technologies have advanced so to have the breadth and depth of the communications. This report seeks to firstly to understand integrated marketing communications and the mix used in retailing. Secondly, the report breaks down marketing communications methods into two sections, traditional methods and digital methods and seeks to understand how retailers use the individual elements. Finally, the report will conclude that retailers need to be present in as many formats as possible and that the challenge for the future, is learning how to embrace new technologies to harness better communications with consumers.

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