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Marketing de criptomoedas by Roy, Monjit

Marketing de criptomoedas

by Monjit Roy , Sanjay Sharma
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Book cover type: Paperback
  • ISBN13: 9786200825797
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 88
  • Original Price: GBP 38.19
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 127 grams
  • BISAC Subject(s): Marketing / General

"Marketing de criptomoedas: modelos matem�ticos para compreender o comportamento do consumidor no espa�o das moedas digitais" explora a forma como os modelos matem�ticos e a economia comportamental podem ser aproveitados para compreender e influenciar o comportamento dos consumidores no mercado das criptomoedas. O livro fornece aos profissionais de marketing informa��es sobre a ado��o pelo consumidor, os processos de tomada de decis�o e como utilizar a an�lise preditiva para elaborar estrat�gias de marketing eficazes. Abrange t�picos importantes, como a aplica��o da teoria dos jogos ao marketing de criptomoedas, estrat�gias para criar confian�a nas transac��es em moeda digital e como navegar em mercados globais com abordagens personalizadas. Ao integrar estruturas matem�ticas, modelos de comportamento do consumidor e princ�pios psicol�gicos, o livro ajuda os profissionais de marketing a otimizar campanhas e a interagir com os consumidores de criptomoeda de forma mais eficaz. As estrat�gias discutidas t�m como objetivo abordar os desafios �nicos colocados pela volatilidade e complexidade da moeda criptogr�fica, oferecendo ferramentas pr�ticas para ter sucesso neste mercado em r�pida evolu��o.

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