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Marketing delle criptovalute by Monjit Roy

Marketing delle criptovalute

by Monjit Roy , Sanjay Sharma
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Book cover type: Paperback
  • ISBN13: 9786200825780
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Marketing / General

"Marketing delle criptovalute: modelli matematici per comprendere il comportamento dei consumatori nel settore delle valute digitali" esplora come i modelli matematici e l'economia comportamentale possano essere sfruttati per comprendere e influenzare il comportamento dei consumatori nel mercato delle criptovalute. Il libro fornisce agli esperti di marketing informazioni sull'adozione da parte dei consumatori, sui processi decisionali e su come utilizzare l'analisi predittiva per creare strategie di marketing efficaci. Vengono affrontati argomenti chiave come l'applicazione della teoria dei giochi al marketing delle criptovalute, le strategie per creare fiducia nelle transazioni in valuta digitale e come navigare nei mercati globali con approcci personalizzati. Integrando quadri matematici, modelli di comportamento dei consumatori e principi psicologici, il libro aiuta i marketer a ottimizzare le campagne e a coinvolgere in modo pi� efficace i consumatori di criptovalute. Le strategie discusse mirano ad affrontare le sfide uniche poste dalla volatilit� e dalla complessit� delle criptovalute, offrendo strumenti pratici per avere successo in questo mercato in rapida evoluzione.

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