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Marketing des crypto-monnaies by Roy, Monjit

Marketing des crypto-monnaies

by Monjit Roy , Sanjay Sharma
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Book cover type: Paperback
  • ISBN13: 9786200825766
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 92
  • Original Price: GBP 38.19
  • Language: French
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Marketing / General

"Marketing des cryptomonnaies: mod�les math�matiques pour comprendre le comportement des consommateurs dans l'espace des monnaies num�riques" explore la mani�re dont les mod�les math�matiques et l'�conomie comportementale peuvent �tre exploit�s pour comprendre et influencer le comportement des consommateurs sur le march� des crypto-monnaies. L'ouvrage offre aux sp�cialistes du marketing un aper�u de l'adoption par les consommateurs, des processus d�cisionnels et de la mani�re d'utiliser l'analyse pr�dictive pour �laborer des strat�gies de marketing efficaces. Il couvre des sujets cl�s tels que l'application de la th�orie des jeux au marketing des crypto-monnaies, les strat�gies visant � instaurer la confiance dans les transactions en monnaie num�rique et la mani�re de naviguer sur les march�s mondiaux avec des approches personnalis�es. En int�grant des cadres math�matiques, des mod�les de comportement des consommateurs et des principes psychologiques, le livre aide les sp�cialistes du marketing � optimiser leurs campagnes et � s'engager plus efficacement aupr�s des consommateurs de crypto-monnaies. Les strat�gies pr�sent�es visent � relever les d�fis uniques pos�s par la volatilit� et la complexit� des crypto-monnaies, en offrant des outils pratiques pour r�ussir sur ce march� en �volution rapide.

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