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Marketing des jeux mobiles et comportement des consommateurs by Federico Caiulo

Marketing des jeux mobiles et comportement des consommateurs

by Federico Caiulo
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Book cover type: Paperback
  • ISBN13: 9786208781675
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 31.23
  • Language: French
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Marketing / General

Le march� des jeux mobiles est d�fini comme l'ensemble des entreprises qui soutiennent la production, le d�veloppement, la publicit� et la distribution de jeux vid�o destin�s � �tre jou�s sur des appareils portables non traditionnels. Trois �tapes importantes dans l'histoire de la cha�ne de valeur des jeux mobiles ont mis en p�ril la capacit� de nombreuses entreprises � mon�tiser leurs jeux. Bien que l'industrie des jeux mobiles soit relativement jeune, les chiffres de l'ann�e 2013 montrent que les revenus globaux sont importants. En outre, la num�risation croissante des produits, associ�e � une forte d�mocratisation de l'internet et � une augmentation de la p�n�tration des smartphones et des tablettes, stimule la croissance du march�. Un autre facteur favorisant la croissance est la diffusion exponentielle des jeux gratuits, qui transforme effectivement le march� des jeux mobiles d'un produit en une industrie de services. Ce livre veut faire comprendre au lecteur que les entreprises du secteur doivent s'adapter aux transformations rapides du march� en convertissant rapidement leur mod�le d'entreprise pour y inclure l'analyse des consommateurs et l'analyse des donn�es massives.

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