Marketing digital

Name: Marketing digital
Brand: Edicoes Nosso Conhecimento
SKU: 9786209102851
Price: 8483.0 INR
Availability: InStock

by Vasudha Patil , Krupal Pawar

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ISBN13: 9786209102851
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: October 27, 2025
Pages: 184
Original Price: GBP 76.47
Language: Portuguese
Edition: N/A
Item Weight: 254 grams
BISAC Subject(s): Marketing / General

About The Book

Este livro intitulado "Marketing Digital" foi especialmente escrito de acordo com o programa de estudos revisto da Universidade Savitribai Phule Pune (SPPU) para programas de gradua��o e p�s-gradua��o. O conte�do deste livro est� meticulosamente alinhado com as mais recentes diretrizes curriculares emitidas pela SPPU, assegurando que os estudantes obt�m uma exposi��o equilibrada tanto do conhecimento te�rico como da sua aplica��o pr�tica na economia digital atual. Os principais t�picos, como a otimiza��o para os motores de busca (SEO), o marketing nas redes sociais, o pagamento por clique (PPC), o marketing por correio eletr�nico, o marketing de afiliados, o marketing m�vel, a an�lise da Web e as estrat�gias de com�rcio eletr�nico, s�o abordados de forma l�cida e acess�vel aos estudantes.Cada cap�tulo inclui: - Explica��es detalhadas dos principais conceitos- Exemplos do mundo real e estudos de caso- Diagramas ilustrativos e fluxogramas- Resumos dos cap�tulos, MCQs e quest�es pr�ticas para revis�oEste livro serve como um livro did�tico ideal para estudantes de BBA, MBA, B.Com, M.Com e disciplinas relacionadas.

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