Name: Marketing for Dummies, 3ed
Brand: Wiley
SKU: 9788126538751
Price: 285.0 INR
Availability: InStock

Marketing for Dummies, 3ed

by Ruth Mortimer, Greg Brooks, Craig Smith, Alexander Hiam

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ISBN13: 9788126538751
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: November 29, 2012
Pages: 424
Original Price: INR 379.0
Language: English
Edition: N/A
Item Weight: 500 grams
BISAC Subject(s): Sales & Selling / General

About The Book

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. · Making the Most of Your Marketing · Clarifying Your Marketing Strategy · Writing a Marketing Plan · Researching Your Customers, Competitors and Industry · Harnessing Creativity in Your Business · Making Your Marketing Communications More Powerful · Brochures, Press Ads and Print · Signs, Posters and More · TV and Radio Ads (Or Your Own Show!) · Digital Marketing · Using Search Engines · Tapping into Networking Sites · Embracing Mobile Marketing · Direct Marketing and Telemarketing · Public Relations and Word of Mouth · Face-to-Face Marketing · Branding, Managing and Packaging a Product · Using Price and Promotions · Distribution, Retail and Point of Purchase · Sales and Service Essentials · Ten Common Marketing Mistakes to Avoid · Ten (Or So) Ways to Save Money in Marketing · Ten (Or So) Ideas for Lower-Cost Advertising

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