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Marketing for Nonprofit Organizations, 2nd Edition

by David Rados
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Current price ₹9,598.00
Original price ₹9,750.00
Original price ₹9,750.00
Original price ₹9,750.00
(-2%)
₹9,598.00
Current price ₹9,598.00

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Book cover type: Hardcover
  • ISBN13: 9780865692541
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Praeger
  • Publisher Imprint: Praeger
  • Publication Date:
  • Pages: 480
  • Original Price: GBP 75.0
  • Language: English
  • Edition: N/A
  • Item Weight: 844 grams
  • BISAC Subject(s): Nonprofit Organizations & Charities / General and Marketing / General

From the Back Cover
A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Marketing for NonProfit Organizations will be of interest to nonprofit managers, marketers, and business students.

Rados, David: -

DAVID L. RADOS is Professor of Marketing at the Owen Graduate School of Management at Vanderbilt University. He has written three books, including Pushing the Numbers in Marketing (Quorum Books, 1992).

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