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Marketing: Gezielte Beeinflussung von Kaufverhalten sowie Kaufentscheidung privater Endverbraucher by Lämmle, Arthur

Marketing: Gezielte Beeinflussung von Kaufverhalten sowie Kaufentscheidung privater Endverbraucher

by Arthur Lämmle
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Book cover type: Paperback
  • ISBN13: 9783757800789
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Publication Date:
  • Pages: 204
  • Original Price: USD 34.9
  • Language: German
  • Edition: N/A
  • Item Weight: 372 grams
  • BISAC Subject(s): Sales & Selling / General

Aus der Erkenntnis, die das Schriftstück anbietet, wird es einem ermöglicht die folgenden Fähigkeiten auszubilden: 1. Faktoren, die das Kaufverhalten beeinflussen, zu erkennen. 2. Segmente zu bilden und Zielgruppen zu identifizieren. 3. Marketinginstrumente zur Verhaltensbeeinflussung für sich zu nutzen. 4. In den Kaufprozess eines privaten Endverbrauchers beeinflussend einzugreifen. Die aufgeführten Fähigkeiten unterstützen sowohl bei der Ausrichtung der Marketingaktivitäten als auch bei einer effizienten sowie effektiven Gestaltung dieser. Aus den Marketingaktivitäten selbst leiten sich wiederum Strategien und Ma nahmen für ein Unternehmen als Ganzes ab. Zum Beispiel bei der Formulierung des Alleinstellungsmerkmals oder bei der Strukturierung des Unternehmens. Eines ist jedoch Gewiss, dass man mit den erwähnten Fähigkeiten in die Lage versetzt wird, neue Kundensegmente zu erschlie en, bestehende Kundensegmente besser zu befriedigen sowie strategische Geschäftspartner leichter von sich zu überzeugen. In diesem Sinne viel Spa und Freude bei der Anwendung der Fähigkeiten: - Zielgruppen identifizieren - Zielgruppen mittels Einsatzes einer Marke oder des AIDA-Skriptes vom Leistungsangebot zu überzeugen - Kaufentscheidungen privater Endverbraucher durch raffiniertes Einwirken in den Kaufprozess zu den eigenen Gunsten beeinflussen

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