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Marketing gier mobilnych i zachowania konsumentów by Caiulo, Federico

Marketing gier mobilnych i zachowania konsumentów

by Federico Caiulo
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Book cover type: Paperback
  • ISBN13: 9786208781668
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 31.23
  • Language: Polish
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Marketing / General

Rynek gier mobilnych definiowany jest jako zesp�l firm, kt�re wspierają produkcję, rozw�j, reklamę i dystrybucję gier wideo przeznaczonych do grania na nietradycyjnych urządzeniach przenośnych. Trzy ważne kroki w historii lańcucha wartości gier mobilnych zagrozily zdolności wielu firm do zarabiania na swoich grach. Mimo że branża gier mobilnych jest stosunkowo mloda, dane z 2013 roku pokazują, że globalne przychody są duże. Co więcej, rosnąca cyfryzacja produkt�w w polączeniu z silną demokratyzacją Internetu oraz wzrostem penetracji smartfon�w i tablet�w stymuluje wzrost rynku. Kolejnym czynnikiem sprzyjającym wzrostowi jest gwaltowne rozprzestrzenianie się gier free-to-play, kt�re skutecznie przeksztalcają rynek gier mobilnych z produktu w branżę uslug. Niniejsza książka ma na celu przekazanie czytelnikowi, że firmy z branży muszą dostosowac się do szybkich przemian na rynku, szybko przeksztalcając sw�j model biznesowy, aby uwzględnic analizę konsument�w i analizę dużych zbior�w danych.

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