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Marketing in Developing Countries (RLE Marketing)

by G. Kindra
Save 35% Save 35%
Current price ₹4,315.00
Original price ₹6,637.00
Original price ₹6,637.00
Original price ₹6,637.00
(-35%)
₹4,315.00
Current price ₹4,315.00

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Book cover type: Paperback
  • ISBN13: 9781138995642
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 276
  • Original Price: GBP 50.99
  • Language: English
  • Edition: N/A
  • Item Weight: 391 grams
  • BISAC Subject(s): Marketing / General

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

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