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Marketing in the Service Industries: Marketing Service Inds by Gordon Foxall

Marketing in the Service Industries: Marketing Service Inds

by Gordon Foxall
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Book cover type: Paperback
  • ISBN13: 9780415761185
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 224
  • Original Price: GBP 31.99
  • Language: English
  • Edition: N/A
  • Item Weight: 272 grams
  • BISAC Subject(s): Marketing / General, Economics / General, and Military / General

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

Gordon Foxall is a senior lecturer in marketing at Cranfield School of Management.

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