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Marketing Insights from Popular Culture by Jonatan Södergren, Niklas Vallström, Pierre Guillet de Monthoux

Marketing Insights from Popular Culture

by Jonatan Södergren , Niklas Vallström , Pierre Guillet de Monthoux
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Book cover type: Hardcover
  • ISBN13: 9781041299479
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 182
  • Original Price: USD 200.0
  • Language: English
  • Edition: 1
  • Item Weight: 513 grams
  • BISAC Subject(s): Marketing / General

This book explores how everyday stories, media, and symbols shape-and are shaped by-the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs etc., it offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy.

Jonatan Södergren teaches branding in Bristol, United Kingdom, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry.

Niklas Vallström is Senior Lecturer in Marketing at Örebro University, Sweden. His research explores the "holy trinity" of consumption, value, and culture.

Pierre Guillet de Monthoux is Professor at the Stockholm School of Economics, Sweden; Scientific Director of the SSE Art Initiative, and author of Curating Capitalism. His work integrates philosophy, art, and management.

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