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Marketing: Intensivtraining by Ulrich Vossebein, Volker Drosse, Ulrich Vossebein

Marketing: Intensivtraining

by Ulrich Vossebein , Volker Drosse , Ulrich Vossebein
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Book cover type: Paperback
  • ISBN13: 9783409326148
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 202
  • Original Price: EUR 42.05
  • Language: German
  • Edition: 3., Uberarb. Au
  • Item Weight: 386 grams
  • BISAC Subject(s): Marketing / General

Das Intensivtraining Marketing behandelt die Frage, welche Faktoren ein Unternehmen bei seinen Marketingentscheidungen berücksichtigen muss und zeigt, wie das Verhalten der Konsumenten zumindest ansatzweise zu erklären ist. Aufbauend auf diesen Grundlagen werden die verschiedenen Elemente einer Marketingstrategie sowie die Marketinginstrumente ausführlich diskutiert. Abschlie end erfolgt eine kurze Einführung in das Marketing-Controlling.
Die dritte Auflage wurde um das Thema E-Commerce erweitert.

Prof. Dr. Ulrich Vossebein lehrt Allgemeine Betriebswirtschaftslehre und Marketing an der Fachhochschule Gießen-Friedberg. Er ist darüber hinaus als Unternehmensberater in den Bereichen Qualitätsmanagement und strategisches Marketing tätig.

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