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Marketing kryptowalut by Roy, Monjit

Marketing kryptowalut

by Monjit Roy , Sanjay Sharma
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Book cover type: Paperback
  • ISBN13: 9786200825773
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 88
  • Original Price: GBP 38.19
  • Language: Polish
  • Edition: N/A
  • Item Weight: 127 grams
  • BISAC Subject(s): Marketing / General

"Marketing kryptowalut: modele matematyczne slużące zrozumieniu zachowań konsument�w w przestrzeni walut cyfrowych" bada, w jaki spos�b modele matematyczne i ekonomia behawioralna mogą byc wykorzystane do zrozumienia i wplywania na zachowania konsument�w na rynku kryptowalut. Książka zapewnia marketerom wgląd w przyjęcie przez konsument�w, procesy decyzyjne i sposoby wykorzystania analiz predykcyjnych do tworzenia skutecznych strategii marketingowych. Obejmuje ona kluczowe tematy, takie jak zastosowanie teorii gier w marketingu kryptowalut, strategie budowania zaufania do transakcji w walutach cyfrowych oraz sposoby poruszania się po rynkach globalnych za pomocą dostosowanych podejśc. Integrując ramy matematyczne, modele zachowań konsumenckich i zasady psychologiczne, książka pomaga marketerom optymalizowac kampanie i skuteczniej angażowac konsument�w kryptowalut. Om�wione strategie mają na celu sprostanie wyjątkowym wyzwaniom związanym ze zmiennością i zlożonością kryptowalut, oferując praktyczne narzędzia pozwalające odnieśc sukces na tym szybko ewoluującym rynku.

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