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Marketing Management - Basics Marketing 03

Marketing Management - Basics Marketing 03

by Brian Sheehan
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Rs. 2,801.00
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Book cover type: Paperback
  • ISBN13: 9782940411511
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Bloomsbury
  • Publisher Imprint: AVA
  • Publication Date:
  • Pages: 176
  • Original Price: GBP 24.99
  • Language: English
  • Edition: N/A
  • Item Weight: 522 grams

About the Book Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.