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Marketing Minds: A Look at Psychology in Marketing

by Rob Garay
Save 11% Save 11%
Current price ₹1,278.00
Original price ₹1,430.00
Original price ₹1,430.00
Original price ₹1,430.00
(-11%)
₹1,278.00
Current price ₹1,278.00

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Book cover type: Paperback
  • ISBN13: 9798514582884
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 134
  • Original Price: GBP 11.3
  • Language: English
  • Edition: N/A
  • Item Weight: 191 grams
  • BISAC Subject(s): Marketing / General

This book aims to spread knowledge and expertise to others in the industry as well as those just entering the world of marketing. In addition to discussing various cognitive biases and the psychological theories based on them, this book examines consumer behavior as a whole, its importance, influences upon it, and emerging fields such as neuromarketing. It also includes a section on ethical considerations when employing such methods, and the extent to which these marketing techniques can be used without causing harm to consumers.

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