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Marketing Mistakes and Successes

by Robert F. Hartley
Save 17% Save 17%
Current price ₹10,431.00
Original price ₹12,518.00
Original price ₹12,518.00
Original price ₹12,518.00
(-17%)
₹10,431.00
Current price ₹10,431.00

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Book cover type: Paperback
  • ISBN13: 9781118078464
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 408
  • Original Price: USD 90.95
  • Language: English
  • Edition: N/A
  • Item Weight: 463 grams
  • BISAC Subject(s): Marketing / General

Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

Robert F. Hartley is currently professor emeritus in the marketing department at?Cleveland State University.

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