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Marketing, Morality and the Natural Environment

by Andrew Crane
Save 35% Save 35%
Current price ₹4,399.00
Original price ₹6,767.00
Original price ₹6,767.00
Original price ₹6,767.00
(-35%)
₹4,399.00
Current price ₹4,399.00

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Book cover type: Hardcover
  • ISBN13: 9780415213820
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 218
  • Original Price: GBP 51.99
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Marketing / General

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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