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Marketing numérique by Vasudha Patil

Marketing numérique

by Vasudha Patil , Krupal Pawar
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Book cover type: Paperback
  • ISBN13: 9786209095177
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 76.47
  • Language: French
  • Edition: N/A
  • Item Weight: 264 grams
  • BISAC Subject(s): Marketing / General

Ce livre intitul� "Digital Marketing" est sp�cialement �crit en conformit� avec le programme r�vis� de l'Universit� Savitribai Phule Pune (SPPU) pour les programmes de premier cycle et de troisi�me cycle. Le contenu de ce livre est m�ticuleusement align� sur les derni�res directives du programme d'�tudes publi�es par la SPPU, garantissant que les �tudiants acqui�rent une exposition �quilibr�e aux connaissances th�oriques et � leur application pratique dans l'�conomie num�rique d'aujourd'hui. Des sujets cl�s tels que l'optimisation des moteurs de recherche (SEO), le marketing des m�dias sociaux, le paiement au clic (PPC), le marketing par courriel, le marketing d'affiliation, le marketing mobile, l'analyse Web et les strat�gies de commerce �lectronique sont couverts d'une mani�re lucide et adapt�e aux �tudiants.Chaque chapitre comprend: - Des explications d�taill�es des concepts de base- Des exemples du monde r�el et des �tudes de cas- Des diagrammes et des organigrammes illustratifs- Des r�sum�s par chapitre, des QCM et des questions pratiques pour la r�visionCe livre est un manuel id�al pour les �tudiants de BBA, MBA, B.Com, M.Com, et des disciplines connexes.

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