Marketing Operations: Strategy, Implementation and Optimization

Name: Marketing Operations: Strategy, Implementation and Optimization
Brand: de Gruyter
SKU: 9783119145152
Price: 2877.0 INR
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by Greg Kihlström

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ISBN13: 9783119145152
Binding: Paperback
Subject: N/A
Publisher: de Gruyter
Publisher Imprint: de Gruyter
Publication Date: May 1, 2026
Pages: 395
Original Price: USD 39.99
Language: English
Edition: N/A
Item Weight: 631 grams
BISAC Subject(s): Marketing / General

About The Book

Traditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles within the marketing function. Yet, as organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a strategic MarketingOps function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes.

This book provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a MarketingOps function and offers best practices to help organizations grow and scale their marketing operations over time. Using its maturity model as a framework to guide readers, it helps marketers achieve operational excellence in support of business goals, from foundational strategies to advanced AI implementation.

Marketing Operations: Strategy, Implementation and Optimization is an invaluable resource for marketing leadership and MarketingOps professionals focused on driving lasting value from a strategic investment in improved ways of working.

About The Author

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world's top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria's Secret, and Toyota.

He is a multiple-time Co-Founder and C-level leader. He led his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.

In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence from Marymount University, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).

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