Marketing Practices in Educational Tourism

Name: Marketing Practices in Educational Tourism
Brand: World Scientific Publishing Company
SKU: 9789819824656
Price: 10100.0 INR
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by Tian Zhiqi

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ISBN13: 9789819824656
Binding: Hardcover
Subject: N/A
Publisher: World Scientific Publishing Company
Publisher Imprint: World Scientific Publishing Company
Publication Date: May 14, 2026
Pages: 240
Original Price: USD 98.0
Language: English
Edition: N/A
Item Weight: 577 grams
BISAC Subject(s): Marketing / General

About The Book

This book offers a comprehensive guide to the fast-growing study tour industry, led by frontline practitioners with rich hands-on experience. Through practical case studies, it examines core topics including market supply and demand analysis, product positioning, brand building, channel strategies, new media marketing, and the use of smart digital platforms. Readers will find clear frameworks and actionable insights for designing study tour programs, building strong brands, and developing effective marketing capabilities.

The book brings together forward-looking international perspectives with China's distinctive practices in study tour development. By combining education and tourism, it highlights how study tours can embrace digital transformation and create deeper value for institutions, educators, and students alike. In today's era of quality-oriented education, such integration is reshaping the way young people learn, explore, and connect with the world.

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