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Marketing quantitatif: Méthodes et modèles pour la prise de décision by Benmehdi, Safia

Marketing quantitatif: Méthodes et modèles pour la prise de décision

by Safia Benmehdi
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Book cover type: Paperback
  • ISBN13: 9786203447019
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Universitaires Europeennes
  • Publisher Imprint: Editions Universitaires Europeennes
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 52.98
  • Language: French
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Marketing / General

Comment anticiper les ventes d'un nouveau produit ? Planifier efficacement une campagne marketing ? Analyser un conflit concurrentiel ? Optimiser l'attente des clients dans un service ?Cet ouvrage propose une r�ponse claire et rigoureuse � ces questions cl�s gr�ce � l'usage ma�tris� des m�thodes quantitatives appliqu�es au marketing. � travers quatre chapitres structur�s et illustr�s par des cas concrets, il expose: - Les techniques de pr�vision des ventes- La planification des actions marketing � l'aide de la m�thode CPM- La th�orie des jeux pour analyser les interactions strat�giques- La mod�lisation des files d'attente pour am�liorer la qualit� de serviceDestin� aux �tudiants en marketing, aux chercheurs en sciences de gestion, ainsi qu'aux professionnels et d�cideurs, ce livre offre une synth�se p�dagogique, rigoureuse et appliqu�e. Il s'appuie sur des exemples concrets, des exercices corrig�s et une interpr�tation manag�riale syst�matique, afin de faciliter la transposition des m�thodes dans la r�alit� organisationnelle.

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