Marketing Rebellion: The Most Human Company Wins

Name: Marketing Rebellion: The Most Human Company Wins
Brand: Schaefer Marketing Solutions
SKU: 9781733553308
Price: 2047.0 INR
Availability: InStock

by Mark W. Schaefer

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ISBN13: 9781733553308
Binding: Hardcover
Subject: N/A
Publisher: Schaefer Marketing Solutions
Publisher Imprint: Schaefer Marketing Solutions
Publication Date: February 1, 2019
Pages: 320
Original Price: USD 27.99
Language: English
Edition: N/A
Item Weight: 540 grams
BISAC Subject(s): Marketing / General

About The Book

Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?

Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you:

How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
Why businesses must be built on human impressions instead of advertising impressions.
The five constant human truths at the heart of a successful marketing strategy.
Why customer loyalty is dying and what you need to do about it right now.
How to help your best customers do the marketing for you.
Actionable steps to execute an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.

The Marketing Rebellion is knocking at your door. Are you ready?

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