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Marketing Research, 11ed, ISV by David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Marketing Research, 11ed, ISV

by David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
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Paperback: Paperback
  • ISBN13: 9788126563531
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 664
  • Original Price: INR 999.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): Marketing / Research

Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the book's Web site for a list of readings, links to other key sites, sample datasets for analysis and practice questions after each chapter. ·The Nature and Scope of Marketing Research ·Special Topics in Data Analysis Sample Characteristics / Statistics ·Data Analysis ·Applications of Marketing Intelligence

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.

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