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Marketing Research: A Concise Introduction by Bonita Kolb

Marketing Research: A Concise Introduction

by Bonita Kolb
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Book cover type: Hardcover
  • ISBN13: 9781526419262
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 328
  • Original Price: GBP 194.0
  • Language: English
  • Edition: N/A
  • Item Weight: 794 grams
  • BISAC Subject(s): Marketing / Research

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

Kolb, Bonita: -

Dr. Bonita Kolb has taught marketing to undergraduate and graduate students in both the US and Europe. Now a Professor Emeritus at Lycoming College, she continues to write and research on issues related to tourism. A resident of Nashville, Tennessee in the US, she is involved in promoting tourism and studying its economic effects.

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