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Marketing Research & Consumer Behaviour

by S Sumathi , P Saravanavel
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₹795.00
Original price ₹795.00
Original price ₹795.00
₹795.00
Current price ₹795.00

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Book cover type: Paperback
  • ISBN13: 9788125914761
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vikas Publishing House Pvt. Ltd
  • Publisher Imprint: Vikas Publishing House Pvt. Ltd
  • Publication Date:
  • Pages: 780
  • Original Price: INR 795.0
  • Language: English
  • Edition: N/A
  • Item Weight: 690 grams
  • BISAC Subject(s): Marketing / Research

This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.

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